Start your project properly with 10 Critical Self-Analysis Questions to focus on the essential content, style, and marketing purposes for your project.

Learn the pros and cons of 10 Popular Explainer Video Styles, so you can choose the one that matches your goals.

Discover The 5-step Script Formula for explainer videos that will tell your marketing story concisely while increasing sales conversion rates.

Get 9 Quick and Effective Pro Tips for script length, conciseness, animation styles, voiceover languages, translations, calls to action, and more.

See the 20 Smart Questions to Ask when hiring a video production company.

If you want to do better business, you want to read this book and seriously take into account these strategies. As I read it, I appreciated the wisdom and insight, first and foremost. But I also enjoyed the laughter that I received through a witty writing style and some great humor. Message delivered masterfully, and message received. Previously, I’d never seriously considered a video for my business, as I was single-minded, thinking of “me” on film. Honestly, I didn’t like that. So when the thought of explainer videos using animation was introduced to me, I was interested.

by Freedom Fighter on February 28, 2017 Format: Kindle Edition | Verified Purchase

Everything you need know about explainer videos in a neat and concise guide- Not how to use video tools or anything like that but more the different types of videos (what works and what doesn’t for a given domain) and the different ways they can be created (and the pitfalls that can occur). He even goes into how to write the scripts and where to market the videos. I used Ben to create some explainer videos several years ago and have never regretted that decision. If you think you might need an explainer video to tell a story of your product or service this book is for you.

by Christopher J. Dean on March 7, 2017 Format: Kindle Edition | Verified Purchase

I liked this book. It taught me a lot about the explainer video production process, and what to watch out for in case I ever make one for my website. The author did a really nice job of explaining the tradeoffs between the “artsy” stuff that can cost money vs the down to earth decisions that can get the job done without wasting money. And some of the cartoon humor cracked me up! I recommend this book to anyone who is thinking of getting an explainer video made, or who is interested in the production process behind the scenes.

by Amazon Customer on March 13, 2017 Format: Kindle Edition | Verified Purchase

Ben is a marketing veteran and Founder of Promoshin.com, the highest volume animation studio on the web. Prior to starting Promoshin, Ben profitably managed tens of millions of dollars in online marketing campaigns that helped his clients communicate their sales messages, drive qualified traffic, acquire new leads, and improve their conversion rates. Now, Promoshin.com helps clients achieve those same marketing goals with engaging and affordable explainer videos.