Writing a great explainer video script takes the skill of a master, the courage of a thousand lions, and generally requires you to be very good looking.
He…uh…he made me say that. Let’s put him aside for a second.
Writing an explainer video that keeps people engaged and converts viewers isn’t rocket science, but it does help to know a few things before you jump in.
First, you have to know the baseline knowledge of your audience. Understanding what they already know will help you save time and cut straight to the interesting stuff. Let’s say you’re selling financial software.
If your video is targeting CPAs, you don’t need to explain to them the difference between form 8903 and form 6251. But if you’re selling to everyday consumers, you most definitely do.
Once you’ve established a baseline knowledge, your job is to tell a good story within that framework. Walk the viewer through a day in the life of someone who uses your product or service.
Or talk directly to the viewer, and tell them what they’re missing. It’s important to remember that with video, especially animated video, neither the script or the animations exist on their own.
That’s why most explainer video scripts look like this. One doesn’t make sense without the other. They support each other.
Thanks bro. I know you’re always there for me.
When it comes to length, a lot of people will try to tell you that they’ve studied behavioral science, or scientific behavior, or something, and determined the exact length a proper explainer video should be. I say baloney.
There’s only one rule when it comes to explainer video length. Take as long as you need to. Don’t take longer than you have to.
Lastly, you gotta add some flavor. Jokes. Wordplay. Rhymes. Maybe a pun. Make it fun! That’s it…It’s done.
Oh, wait! I forgot the most important thing. The call to action. For example, if you want an explainer video with an engaging, high-performing script, call Promoshin today.