Why Every Startup Needs An Animated Explainer Video

If you’ve just started a new business, you probably spend a large portion of your day explaining it. You probably have a pitch that describes your idea to potential investors, clients, crowdfunders, and nosey relatives. You’ve probably repeated it so many times that you’ve got it memorized.

At Promoshin, we listen to people like you pitch their ideas. So we know that there is no better way to attract someone to your business than having a one-on-one conversation with them, so they can hear the passion in your voice. But how many one-on-one conversations can you have today?

If you really want to turn your startup into a successful company, you’re going to need to get that passion across to every person who views your Kickstarter page, visits your website, or clicks on your ads. And how are you going to do that?

With written text?

There is no quicker attention-killer than loading a website and seeing a wall of text telling you what they do. How many words will we read on a website we’re only kinda-sorta interested in before we move on to the next thing? Heck, I hardly read the entirety of pages I am interested in.

By recording a video of yourself?

You’re the person who came up with the idea, you know it best, so why wouldn’t you just set up your webcam, hit record, and tell the world what you do?

Because the truth is, if you’re not a trained presenter with professional equipment, you’re going to make your business feel cheap. That passion that you convey in person gets lost in the camera. There’s a reason not all of us are movie stars.

Not only that, but just watching your face with no graphics to represent and illustrate what you’re saying doesn’t help get your message across so well.

The best way to get your passion across is to dedicate your resources to creating something that looks and sounds professional.

That’s why you need an animated explainer video.

An explainer video, with a concise, beautifully written script and top-notch voiceover, replaces that wall of text or webcam video with an entertaining animation that people are actually enticed to watch. People visiting your website will understand what you do and have fun in the process. They’ll come away understanding your business, just like if they had talked to you one-on-one.

It’s like having a million other yous, to have a million other one-on-one conversations every day!

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