Here are the 3 main types of calls-to-action for your animated video.
1. Voiceover CTA
- Very effective for people who like being addressed by a recognizable voice
- Voice quality and pacing should be consistent throughout the animated video
- Should be accompanied by Text CTA’s or subtitles when used in social media videos
2. Text CTA
- Text should be bold and kept for the last 15 seconds of the animated video
- Must be clear and highlighted from the rest of the video
- Should stay on screen for at least 7 seconds
3. Clickable CTA
- Typically includes a hypertext link or clickable button
- Provides the shortest path to conversion
- Any URL change and a dead link may produce an extremely negative experience
