What should you keep track of to measure the success of your video marketing efforts?
Here are the 5 Important Video Marketing Metrics that you should keep an eye on:
1. View count – it shows how many times a video has been opened.
2. Click-through rate (CTR) – it shows how frequently a visitor clicked on a link or button.
3. Conversion rate – it shows the rate of desired actions taken by the audience.
4. Return on investment – it shows how much profit you made after promoting your video.
5. Video engagement – it shows the impact of your video on the audience through the comments, likes and dislikes, social sharing, and watch time.
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