General Summary of Audience Stats for Popular and Emerging Platforms

Here’s a general summary of audience stats for popular and emerging platforms.

Twitch: 55% Millennial (Gen-Y), 81% Male, Gamers

Reddit: 64% Between 18–29, 67% Male, Frequent Internet Users

Facebook Live: All ages (over 2 billion people)

Instagram Stories: All ages, 68% female, 80% outside the U.S.

Snapchat: Gen-Z

Twitter: Gen-Y and up, urban, highly educated

LinkedIn: Business decision-makers, 56% male

Houseparty: Over 50% are under-24 (Gen-Z)

TikTok: Gen-Z