The 3 Types of Leads

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As you know, Lead Generation is undeniably beneficial to a business.
Organizing and defining your leads will help you find out what kind of approach you can use for those leads.

Here are the 3 types of leads.

Information Qualified Leads (IQL) – Individuals who learn about your product at the awareness stage

Marketing Qualified Leads (MQL) – Individuals who want to know more about your products

Sales Qualified Leads (SQL) – Individuals who provide personal information such as email addresses