Did you know that videos have a specific role in every stage of the marketing funnel? Keep reading to know what they are.
The Role of Video in Every Stage of the Marketing Funnel
Awareness: Show people who you are
- Introduce your brand through explainer videos that appear in targeted search and social media ads
- Create videos made for social media or SEO-driven videos (ones that answer or explain a commonly searched for question or problem) to help you become more visible to potential customers
Consideration: Help solve a problem
- Provide solutions to problems via deep-dive content and how-to videos
- Send a personalized video voicemail to leads or set up webinars to educate people on topics you have expertise in
Conversion: Convince people of your potential
- Turn leads into customers via the home page, testimonials, and product videos
- Persuade your audience with a video featuring someone who can explain how your product solved their problem or helped their business grow
Retention: Help customers succeed
- Communicate how your product continues to provide value through user education and feature announcement videos
- Demonstrate how you practice your values with a company-culture video
