According to studies, people’s perception, mood, and emotion towards certain products can be influenced by colors. Find out why brands use the three primary colors in social videos:
1. Red
- Promotes energy, movement, passion, and excitement
- Used by food companies as it is believed to stimulate appetite
2. Blue
- Associated with peace, safety, reliability, comfort, and calmness
- Is a common brand color for many popular social platforms
3. Yellow
- Represents cheerfulness, fun, logic, and fast movement
- Is eye-catchy and difficult to overlook
